For the past two decades Craig has been driving marketing strategies and business growth for some of the most well-known company names in automation and engineering. As a data-driven marketer, Craig’s number one KPI is supporting the incremental growth of sales pipeline and bookings. As Vimaan’s Vice President of Marketing, Craig is driving all external facing promotion, branding and messaging for the company.
Prior to Vimaan, Craig led the worldwide marketing organization for multiple companies including Cognex the leader in machine vision for factory automation. During his tenure leading marketing at the company, the worldwide revenue for Cognex experienced triple digit growth. Additionally, Craig has been leading digital transformation for companies long before most of us have had emails. This includes a decade of developing and implementing web marketing strategies for engineering software giants SolidWorks and MathWorks (the makers of MATLAB and Simulink).
Craig has been a guest speaker on Gartner panels and has traveled the world advising teams and partners on the fundamentals of driving incremental and quantifiable marketing success. In addition to pioneering marketing strategies for some very well know companies, Craig also holds multiple patents in the area of online UX. Craig received his bachelor’s degree at the University of Massachusetts, Amherst.